Monthly Archives: May 2013

How to make your campaign message work harder.

Election campaigns Screen shot 2013-05-22 at 3.57.58 PMare much like fundraising campaigns. Just over a week ago, British Columbians went to the polls, and I was reminded of the power of the message. For those of you who don’t follow BC politics, six weeks before to the election, the NDP (New Democratic Party) commanded such a significant lead pundits and pollsters said it would be next to impossible for the governing Liberal Party to close the gap. We were expecting an easy NDP majority and an utterly obliterated Liberal Party. The results: a Liberal majority. What happened? Continue reading

Tagged , , , , , , ,

Yes. There is an “I” in persuasion.

I in persuasionWe all know that there is no “I” in team. But there is an important “I” in persuasion.

When I saw Arlene Dickinson’s book, Persuasion, on a display table at a local bookstore, I was curious. I know Dickinson from her role on CBC’s reality investment show Dragons’ Den where she is the lone female dragon. She appears to be confident, friendly, real and knowledgable. She landed the role because of her sharp business acumen and intuitive marketing mind. (You can learn more about Dickinson here.) So, I picked up her book expecting to read about sales techniques, dealmaking and argumentation. I am half way through the book and none of these topics have come up.

Dickinson’s focus is on the persuader. The “I”. The individual. She challenges me to think about who I am. Continue reading

Tagged , , , , , , ,

Dear board volunteers . . . Discover your case for support.

DonorDreams Blog

mardi gras mask3DonorDreams blog is honored to be hosting the May 2013 Nonprofit Blog Carnival. The theme this month is “Dear board volunteer . . .” and the idea is “If you could write an anonymous letter to a nonprofit board about something they do that drives you crazy, what would that letter look like and what suggested solutions would you include?” If you are a blogger and would like more information on how to participate and submit a post for consideration, please click here to learn more.

I wanted to expand the Nonprofit Blog Carnival concept in May. So, I reached out to real non-profit professionals and asked them to also write an anonymous letter to their board volunteers. These people are executive directors, fundraising professionals, board members, donors, community volunteers, consultants and front line staff. I promised everyone anonymity in exchange for their submissions.

We will…

View original post 731 more words

%d bloggers like this: