Monthly Archives: July 2013

Are you committing this taboo with your appeals?

Every six weeks or so I get a nasty piece of mail, my visa bill. I don’t like it. Who does? But if the charges on the bill are mine, then they are mine. If my neighbour asked me to pay his visa bill, I’d shake my head in disbelief. I didn’t ring up his charges.

Direct mail appeal

Yet, ‘pay our visa bill’ is a common undertone in direct-mail, fundraising appeals. I received such an appeal recently. A foundation had made a commitment to fund X, Y and Z and would I kindly make a gift toward the project. They have committed. I am asked to pick up the bill. The idea of positioning the donor as a bank bothers me, both as a donor and as a communicator. Continue reading

Tagged , , , , , , ,

My top four remedies to cure writer’s block.

At times, the words dance off my keyboard and other times I gaze on a blank screen for an embarrassingly long time. The latter is particularly problematic when a deadline is looming. One does not often have the luxury of waiting around for the writer’s block to cure itself, as a sniffly nose might. So, what to do to remedy the block? Here are my top four cures:   Continue reading

Tagged , , , , , , , , , ,
%d bloggers like this: