“A man came upon a construction site where three people were working. He asked the first, “What are you doing?” and the man answered, “I am laying bricks.” He asked the second, “What are you doing?” and the man answered, “I am building a wall.” He walked up to the third man, who was humming a tune as he worked and asked, “What are you going?” and the man stood up and smiled and said, “I am building a cathedral.” If you want to influence others in a big way, you need to give them a vision story that will become their cathedral.” — Annette Simmons in The Story Factor.
We can assume from the story that all three men were bricklayers. The difference is how they understand their role, their contribution and the significance of their involvement. Notice how the third man was humming and smiling.
When you make the case for your cause, are you sharing a story that is becoming your donor’s cathedral?
For more on Annette Simmons and storytelling, click.
Over the coming weeks, I am going to write more about storytelling and why you can’t make a great case without it. Stay tuned.
Make a great case for your cause.
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