I don’t know about you, but I am enjoying this season. There is anticipation in the air. The kids are coming home. Woo hoo. There are gifts under the tree. There’s baking in the freezer and we’re spending more time visiting with friends and family that we usually do.
So, I’ve been thinking, where is the lesson for the case for support in this season? Is it how to make your cause stand out amongst other causes? Is it how to get your donors attention amidst the busyness? How to get the most out of your year-end appeal? Those are good questions to address this season, but the case lesson I keep coming back to is wrapped up in our need and desire to be in relationship.
It seems to me that the work of almost all nonprofits is in someway about sustaining or enhancing relationships. Whether it is about feeding our bodies, feeding our minds, or feeding our souls, or about building stronger communities or providing better medical services, all roads lead to a need to be in relationship.
Consider the cancer patient who is fighting to stay alive. She wants to live in order to see her children graduate and get married and to one day have influence in her grandchildren’s lives. These are milestones in her key relationships. Or maybe she wants more time with her partner and to get back to teaching yoga to see her students thrive. (The MRI you are raising money for is a means to an end.) Consider the school that is being built in Africa. The children will get an education so they can contribute to a stronger, healthier community in which their children can live and grow and thrive. (The building you are raising money for is a means to an end.) Ultimately, it is about human connection.
If, as you make the case for your cause, you don’t demonstrate how your cause is enabling relationships to heal or to go on or to flourish, you are missing an important message.
We need each other. The holiday season shines a light on that truth.
Merry Christmas & Make a great case for your cause.
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