Monthly Archives: January 2014

Tips on how to message a fundraising gala

Tips on how to message a fundraising galaWith gala season around the corner, I am re-publishing a post from last year on how to message a gala. 

The other day, a client asked me for tips on how to message a gala. Since we are approaching gala season, I thought I’d share my reply here with you.

Every gala is different. So instead of giving you advice and specifics that may not be useful for your organization, I will share my approach.

Gala messaging is not about reinventing the wheel. It is about expressing an already strategically, thought-through case for support to a specific group of individuals.

I keep the message real by developing it with real people in mind, Continue reading

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Donors not getting it?

Are you frustrated by donors who don’t give to the degree you think they could or should or who just don’t seem to get it?

In the post Are you trying to improve your donors? blogger Jeff Brooks says that it is the organization that needs to improve, not the donors. He writes: Case for Support_Donors not getting it?

They (donors) have no responsibility whatsoever to get onto our wavelength. It’s our responsibility to win them over.

Complaining about your donors will do your cause no good. Continue reading

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