Are you frustrated by donors who don’t give to the degree you think they could or should or who just don’t seem to get it?
They (donors) have no responsibility whatsoever to get onto our wavelength. It’s our responsibility to win them over.
Complaining about your donors will do your cause no good. Nor will thinking that their priorities are in the wrong place. But realizing that it is your job to get on your donors’ radar will do your cause a great deal of good.
Make getting on their radar your priority in 2014 and you will see a difference; I guarantee it.
How will you do it? Getting the message right is key. Begin by looking to the premise of your case for support. Is your main premise (the big idea that tells the donor why the cause matters to them) a) about the donor, b) about something the donor cares deeply about and c) is it positive? Address these things and you will point your message in the right direction.
What can you do differently to win over donors? Feel free to share your thoughts below.
Make a great case for your cause.
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