Category Archives: Writing

Look out for hope

I was browsing through a store at the Munich airport, waiting for a flight to Sweden, when a series of postcards caught my eye.  One in particular stood out. The illustration was stunningly simple and directed my eye to its message: look out for hope. The card is by the German artist, illustrator Julia Schonlau and is posted here with her approval. I bought it, brought it home and placed it on my beside table. There, from its perch, it has been speaking to me, quietly overtime infiltrating my thoughts. I thought I’d share some of the things it has been saying to me… www.thecaseforsupport.com

  • “…meditate on “hope”.”  I realized that I tend to use the word hope rather loosely. I’ll often say to someone, I hope you have a great day. But hope is much bigger than a wish. Clinical psychologist Rick Snyder, at the University of Kansas, has developed what he calls hope theory.  The theory suggests that hope is behind a position our minds take toward circumstances that alters our outlook and our action. What we hope for has a lot to do with what becomes.  Continue reading
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Are you committing this taboo with your appeals?

Every six weeks or so I get a nasty piece of mail, my visa bill. I don’t like it. Who does? But if the charges on the bill are mine, then they are mine. If my neighbour asked me to pay his visa bill, I’d shake my head in disbelief. I didn’t ring up his charges.

Direct mail appeal

Yet, ‘pay our visa bill’ is a common undertone in direct-mail, fundraising appeals. I received such an appeal recently. A foundation had made a commitment to fund X, Y and Z and would I kindly make a gift toward the project. They have committed. I am asked to pick up the bill. The idea of positioning the donor as a bank bothers me, both as a donor and as a communicator. Continue reading

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My top four remedies to cure writer’s block.

At times, the words dance off my keyboard and other times I gaze on a blank screen for an embarrassingly long time. The latter is particularly problematic when a deadline is looming. One does not often have the luxury of waiting around for the writer’s block to cure itself, as a sniffly nose might. So, what to do to remedy the block? Here are my top four cures:   Continue reading

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