Tag Archives: appeals

Donors not getting it?

Are you frustrated by donors who don’t give to the degree you think they could or should or who just don’t seem to get it?

In the post Are you trying to improve your donors? blogger Jeff Brooks says that it is the organization that needs to improve, not the donors. He writes: Case for Support_Donors not getting it?

They (donors) have no responsibility whatsoever to get onto our wavelength. It’s our responsibility to win them over.

Complaining about your donors will do your cause no good. Continue reading

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The kids are coming home.

I don’t know about you, but I am enjoying this season. There is anticipation in the air. The kids are coming home. Woo hoo. There are gifts under the tree. There’s baking in the freezer and we’re spending more time visiting with friends and family that we usually do.Case for Support and Christmas

So, I’ve been thinking, where is the lesson for the case for support in this season? Is it how to make your cause stand out amongst other causes? Is it how to get your donors attention amidst the busyness? How to get the most out of your year-end appeal? Those are good questions to address this season, but the case lesson I keep coming back to is wrapped up in our need and desire to be in relationship. Continue reading

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Tips on how to name (frame) your case for support.

What’s in a name? If it is the name of your case for support, there should be a lot in it. It’s a frame and a sign that sits on the most valuable real estate of a document, the cover. And it’s a frame and a sign of your most valuable document, your case for support. You want to use it strategically.nameing / framing your case for support

A sign, like a traffic sign, gives specific information about what to expect: Watch out for falling rocks, and it points to something: This way to Naramata. Like a sign, a name or title of a case should give specific information about what to expect and point the reader to a destination, i.e. their role in helping realize a vision or the promise embedded in a mission.

We can also think about a case title as a frame that puts boundaries and applies focus around specific content. It shows us what to look at. What’s in, what’s out, what’s important. The name of a case for support tells a reader about the content and helps them know what to look at and look for. And like a frame around a work of art, it enhances–decorates–the content.

A case name, then, is specific, direction setting and content enhancing. That sounds clinical. Let’s breathe life into this by trying on a few case titles. Continue reading

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