The other day, a client asked me for tips on how to message a gala. Since we are approaching gala season, I thought I’d share my reply here with you.
Every gala is different. So instead of giving you advice and specifics that may not be useful for your organization, I will share my approach.
Gala messaging is not about reinventing the wheel. It is about expressing an already strategically, thought-through case for support to a specific group of individuals.
I keep the message real by developing it with real people in mind, Continue reading