Tag Archives: non-profit marketing


When my daughter was young, I didn’t appreciate the seemingly endless¬†why questions she asked. But today I appreciate the why.¬†It is integral to making an inspiring case for a cause.

Yesterday I watched Simon Sinek’s TED Talk on How great leaders inspire action. The talk is 18 minutes long and well worth the investment of time. I encourage you to watch it. If you are in a rush, fast forward to the 15 minute mark; that’s where he brings in a nonprofit example.

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