Tag Archives: nonprofits

Are you committing this taboo with your appeals?

Every six weeks or so I get a nasty piece of mail, my visa bill. I don’t like it. Who does? But if the charges on the bill are mine, then they are mine. If my neighbour asked me to pay his visa bill, I’d shake my head in disbelief. I didn’t ring up his charges.

Direct mail appeal

Yet, ‘pay our visa bill’ is a common undertone in direct-mail, fundraising appeals. I received such an appeal recently. A foundation had made a commitment to fund X, Y and Z and would I kindly make a gift toward the project. They have committed. I am asked to pick up the bill. The idea of positioning the donor as a bank bothers me, both as a donor and as a communicator. Continue reading

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Are you scripting your speeches?

To script or not to script is a topic that inevitably surfaces this time of year, as nonprofits move into the gala and event season. My experience is that the opinions on either side of this coin are firm. But it’s not a matter of either or. There is an and to consider.speech_Case for Support

But first, what, precisely, is at issue? The issue is about control. Proponents of the scripted speech want to maintain control of the message and its length, and for good reason. Continue reading

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