I’ve noticed something about what makes a thank you message stick in the heart of this case for support writer and donor. Let me explain.
I participated in a strategic planning session awhile back. The facilitator, a super smart woman, had made a donation to the charity that was in planning mode. She reported back that the organization had promptly followed up with a tax receipt and a thank you email. Check. Check. Very nice.
Some organizations have a policy that anyone who makes a donation of $250 or more gets a phone call from their relationship manager. If the gift is large enough the phone call comes from the executive director or a board member.
These are good strategies.
As a donor, I have received phone calls from charities. At the end of some calls I feel terrific about being invested in the organization’s work. The exchange feels authentic and sincere. But with other organizations I can almost picture the relationship manager crossing my name of a list at the end of the call. Check. The strategy was executed, but not a lot of connection was made.
The thing I’ve noticed about giving and receiving thanks has to do with putting purpose before plan. Continue reading